A
utomated email campaigns
Automation is a miraculous tool that once you have planned your strategy/campaign – you can now just set it, forget it and drink your pina colodas.
There are numerous ways to utilize automation, but these are most practical (they get the most clicks!):
- Confirmations: They are “expected”, so why not use them?
- Cart abandonments: If you have an ecommerce store – these are a must!
- Giving a “Thanks for their purchase, download, sign up, or opt-in
- Special events, including Birthdays and Anniversaries
- The “We miss you :(” message after they haven’t logged in, you lost touch, etc.
*RULE OF THUMB ALERT: You wouldn’t wind up your shiny new toy and let it go by itself into busy traffic? No, you must treat your campaigns like anything else you care about – with care and measurement 😉 After all – you want your baby to keep growing don’t you?
If you had a golden goose…that could lay golden eggs and all you had to do is tell it to…then why wouldn’t you?
Naturally…you could very well do this yourself. It’s entirely possible with the virtue.email marketing platform. If you should need any guidance, or management, please don’t hesitate to contact us!